On 8th April this year, a team from TVE went to the Cristina Álvarez beauty centre, one of the centres in Madrid where it is possible to buy Cremology, to film a feature report on our innovative concept of customised cosmetics.
The feature was broadcast on the programme “La Mañana de la 1”, on Friday 11th April.
The Cosmoprof international trade fair was held in Bologna (Italy) from 8th to 11th March, one of the most important beauty, cosmetic and spa events on an international level.
Its 40-year plus history and the ever-increasing number of participants, make it a not-to-be-missed meeting point for the professionals of the sector.
Around 2,390 companies participated in this trade fair (70 more than last time) and, once again, Cremology was also present.
The first Cremology Store was inaugurated in Mexico on 20th January this year: a centre specialising in tailor-made facial treatments, which uses the Cremology products and the most specific and modern beauty techniques for skincare (facial radiofrequency, scrub, diathermy and spray).
This innovative centre offers the client the possibility of obtaining, after diagnosing the condition and characteristics of their skin, a customised facial treatment to be applied at home, and another one to be performed in the specific room at the centre, with this being more intense as it uses technological means that guarantee optimal application.
The centre is located at Horacio 632 Colonia Polanco, Mexico D.F.
The Cosmoprof international beauty trade fair was held in Hong Kong on 13th, 14th and 15th November, one of the most prestigious cosmetic, perfumery and hairdressing events in Asia and a show not to be missed for promoting the latest developments in the sector in such an important market.
It is a professional trade fair attended by the most important brands and which gains increasing recognition internationally every year. Proof of this is the ever-growing number of participants: on this occasion there were 2,168 exhibitors from 43 different countries, which is 10% more than the previous year.
Once again Cremology was present at this important professional event where the growing interest in its customised cosmetic treatments was seen clearly.
Cremology, the customised cosmetics brand from the Termosalud company, already has 100 points of sale, spread out over Spain and Portugal, which goes to show how well the product has been received by the professionals of the sector.
This innovative dermocosmetic concept is based on the complete personalisation of the product. In order to determine what each person needs, a digital diagnosis is carried out using a professional measuring device which assesses the level of sensitivity, hydration, elasticity, wrinkles, blemishes, oil and pores of the skin. Based on the results obtained, and using our specially designed Customised Cosmetics Prescription Software®, we select the ingredients to be included in the customised cream. In other words, it is not a matter of choosing a treatment from among the several on offer, but rather producing the right treatment to suit the client’s needs at all times.
The 3rd “Spa & Beauty” meeting was held in Barcelona on 20th and 21st October, a professional conference that is gaining in recognition each year.
At this edition more than 60 national and international brands of cosmetics, spa and beauty apparatus convened in the Palacio de Congresos in Barcelona, and around 3,500 professionals of the sector also attended.
As well as the stands where each exhibitor could display their latest developments, there were different training activities, presentations and round table discussions.
Cremology, of course, was also present at this important professional meeting.
The 15th edition of Salón Look was held last weekend in Madrid, with participation from more than one thousand brands, both national and international.
One of the big new developments for this edition was the 1st Innovation Gallery, which aims to encourage the research and development of new technologies and products in the complete beauty and image industry, and to highlight and promote the most significant advances in this area.
Cremology, together with a select group of products, was selected to form part of this Gallery and to be displayed to the public in an area set up especially for this purpose. Additionally, on Friday 28th September, with the media present, Cremology received the diploma certifying it as one of the most innovative products of the year.
Expocosmética, the Cosmetics, Beauty and Hairdressing International Salon, is one of the most prestigious trade fairs in the beauty and body care sector on the Iberian Peninsula. The latest trends and advances are presented using various activities, displays and demonstrations.
At this latest edition, held in Oporto between 31st March and 2nd April, professionals came together from the hairdressing, cosmetic, spa and dermocosmetic sectors, among others. Cremology, following its policy of expansion and promotion, certainly didn’t want to miss out on the chance to display its product at this important professional trade fair.
On 20th, 21st and 22nd Mars was held at the congress centre IFEMA, in Madrid, the “Congreso Europeo de Oficina de Farmacia y Salón de Medicamentos y Parafarmacia Infarma”, in which 2.356 participants and 305 companies took part, and 20.075 persons visited.
Two relevant events took place in this Infarma edition: The Congress, where several topical issues regarding the pharmaceutical field were discussed, and the Salón, where companies, laboratories and institutions launched their products and innovations.
Cremology attended this event to promote its innovating dermocosmetic concept and strengthen its presence in a sector as important as the pharmaceutical one. The product acceptance and the contacts made at this event were very positive.
Cosmoprof Bologna (Italy) is one of the most important international tradeshows in the field of beauty, cosmetics and spa, as proves its more than 40 years and the always increasing number of participants; in its latest edition, held on 9th, 10th, 11th and 12 Mars, took part 2.320 companies from more than 70 countries and was visited by more than 175.000 persons.
Cremology also attended this important event, where the important and increasing interest in this product was clear.